W50 - Iteration of Business Card Cognition

1. Old development direction diverged from merchants' real needs: the platform previously focused on keeping merchants' funds inside the merchant wallet system as much as possible, which led to strategies like guiding merchants to switch to manual withdrawals and emphasis on fund circulation metrics. In reality, merchants' actual need for funds is business turnover; keeping more money in the merchant wallet does not effectively serve that need. The Business Card is the strategic outlet under the new direction, allowing us to look beyond the wallet and provide better services at the more fundamental bank account level.

2. Why we prioritized the secondary account model instead of the primary account

   1. Based on knowledge about opening new cards, primary accounts cannot be opened online

   2. A secondary account can be linked to any primary account card and can cover all already-linked bank cards

   3. Active cooperation with Postal Savings direct sales

3. Intersection of micro and small merchants' needs with the Business Card

   1. Incremental orders (offline acquiring, Dianping advantage)

   2. Low fees

   3. Reconciliation across platforms

   4. Wealth management