W50 - Iteration of Business Card Cognition

  1. Old development direction diverged from merchants' real needs: The merchant platform previously aimed to keep as much money as possible within the merchant wallet system. This led to strategies like steering merchants toward manual withdrawals and focusing on metrics such as fund circulation rate. In reality, merchants' true need for funds is business turnover; keeping more money in the merchant wallet does not effectively serve that need. The Business Card is the strategic outlet under the new direction, allowing us to move beyond the wallet and provide better services at the more fundamental bank account level.

  2. Why we prioritized the secondary account (Type II) model instead of the primary account (Type I)

    1. Based on knowledge about opening new cards, a Type I account cannot be opened online

    2. A Type II account can be linked to any Type I card and can cover all already-linked bank cards

    3. Postal Savings direct-sales cooperation is proactive

  3. Intersection of micro and small merchants' needs with the Business Card

    1. Incremental orders (offline acquiring, Dianping advantage)

    2. Low fees

    3. Cross-platform reconciliation

    4. Wealth management

PreviousW48 - Two-Year Work Anniversary RetrospectiveNextW51 - Metaverse and Blockchain Industry Exchange

Last updated